Thursday, November 20, 2008
Roof Top Photo Shoot downtown LA
It's Nov. in LA and it was 90+ degrees on Sat. Fires were burning all over So. Cal. and we were hauling projectors, screens, sandbags, c-stands, high rollers and every piece of production equipment you see in these photos up a ladder.
The plus side of 90 degree temps. is that the evening was warm and pleasant. No jacket, and the models could wear whatever they wanted. Its rarely this warm in July let alone Nov.
David Starfire DJ'd I VJ'd, so I guess it was a posed StarCulture set.
The client (who I won't name until after the campaign releases) gave me full creative control. One of the best clients and production teams I've worked with. Thanks Jessica at Pulse Production.
We had some grand ideas for the projection environment but the rooftop was limited in space so we kept it simple.
I used a triplehead2gocard for the 2 screens and the brick wall projection. The circle screen was running of a single 5k projector.
Big ups to the Parts Dept. (Arcane Solutions) for helping with the install and strike.