Monday, October 20, 2008
Red Bull Soapbox Race SF building Projection
Pixel Bombing SF!!!
Red Bull asked me to do a building projection campaign around San Francisco for it's upcoming Soapbox Derby race on Oct. 18th For 4 nights I bombed the city's Castro, Mission, downtown and Hayes Valley with footage of previous Soapbox events.
I used my spanking new Sanyo 6.5k projector and Modul8 to do the job.
I can't tell you how excited I am about this projector. It's easy to throw on top of the van and hit a building. Combined with Modul8, I can be up and running on a building in less than 3 minutes.
Basically, I use Modul8 to scale, rotate and fit the image into the perfect spots on a building. I can even mask out a window so I'm not blowing light into someone's living room.
In one particular spot, all the people coming up to me weren't inquiring about the race, they were asking me about the projector. Every single person!
I've bombed a lot of cities, San Francisco numerous times.. However, this one was the most fun. The weather at night was perfect, people were in a mood and everyone was excited about the Soapbox race.
On Sat. Red Bull held an after party at club 1015. I was given footage of the day's races and remixed it during the after party.
At the same time I had the van parked outside the club and we were projecting the highlight reel on the side of the club.